Display sign



se'PL 20 1938- J. E. BIELsKx 2,130,917

DISPLAY SIGN Filed April 7, 1938 2 Sheets-Sheet 1 J. E. BIELSKI DISPLAY SIGN Sept. zo, 1938.

2 sheets-sheet 2 Filed April 7, 1938 .trolled `by a switch I4.

Patented Sept. 20, 1938 PATENT OFFICE DISPLAY SIGN Joseph E. Bielski, Oak Park, Ill. l Application April 7, 1938, Serial No. 200,593

12 Claims.

This invention relates to display signs, and more particularly to signs in which advertising Hmatter is presented to view in changing or dissolving effect, that is, moving before the vision -of a person observing the same,'successively in an obverse direction to the direction of reading "or alternating view ineither direction, thus providingan attractive and inexpensive medium of bringing advertising or` slogans for products or wares before the purchasing public.

` sThe inventionfurther contemplates an illumi- -na-ted display' or -sign device in the form of a heat lamp embodying an opaque casing adapted ,':tobemoved or rotated about ai lamp bulb and having one or more sides ywith an opening there- `in` and la corrugated or similar panel set behind the opening with a plurality of display characters Ithereon visible at diferent angles, thus providing an lattractive device with a constant change of y.characters or reading matter.

Another object of the invention is to provide "a .novel display panel and arrangement ofdisplay matter thereon in conjunction with the moving casing or Wall and an opening through which .theV panelis displayed in front of an illuminating means, if desired.

- Other objects and advantages will appear and lbebrought out more fully in the following specilication wherein:

Fig. 1 is an elevation of a display sign associated with a heat lamp;

.. Fig. 2 isa plan view;

v Fig..3 isf a sectional `view taken on the line 3 3 `of Fitil.;` .f

Fig. 4 isa .horizontal sectional view taken on thev line 4,-4 of Fig. 1 with parts in elevation; Fig. 5 is an enlarged fragmentary sectional view taken along the section line 5-5 of Fig. 2;

Fig. ybis an enlarged detailed sectional View y,taken on the line @-6 o f Fig. 3;

"v, 'Figf'lisanenlargediview of the casing of the #display sign; m

QFigLS is an enlarged fragmentary view of one "of ythe panels in extended or stretched out posi- Fig. 9 is an enlarged fragmentary sectional view -showing a modification of the panel construction. Referring more particularly to the drawings, .Illfis a lamp stand having a socket I I at the upper end from'which extends a `cord I2 having .a plug I3 .adapted to be connected to a wall socket. for supplying current, the lamp being con- A bulb I5 fits in the I soclretV II and supports ra spring wire clamp I6 having a pointed bearing II extending upwardly for movably or rotatably supporting a heat lamp I8. This heat lamp may be of any preferred design but is shown as embodying a transparent chamber or cylinder I9 of cellulod or other transparency reinforced by bands at the upper and lower ends thereof and held by staples or other fasteners 2 I, certain of which pass through overlapping portions 22 of the transparent cylinder and the bands.

The cylinder I9 is arranged within a casing in the form of a shade 23 of opaque material such as cardboard suitably ornamented externally to render the same attractive in appearance. As illustrated, this casing is triangular in cross-section, but may be any suitable shape, and instead of being polysided, may simply be a wall suitably arranged in front of a lamp or other illuminating means and arranged to completely or partially revolve or rotate about the same or have other form of movement imparted thereto such as oscillatory movement or otherwise. The shade 23 may be formed of a strip and the ends thereof may be overlapped and glued or otherwise fastened as at 23a at one corner or otherwise.

The shade or casing 23 is open at the bottom so as to y:tit over the lamp bulb and is closed near the top by a. wall 24 shown having edge portions 25 folded upwardly against the inner faces of the walls or sides of the shade and suitably glued or otherwise fastened thereto. The top of the cylinder I9 is fastened beneath the cover or top wall 2.4 at an opening 26 provided therein as by means ofangular pieces 21 glued or otherwise secured to the underface of the top wall 24 and between the cylinder wall I9 and the upper band 20 so as to suspend the cylinder.

Over the opening 26 in the wall 24 is arranged a fan 28, certain blades of which have tongues 29 extended through slots in the top 24 and clinched, as particularly seen in Fig. 5. The fan 28 is preferably of metal and has a central opening 30 receiving a bubous glass or other bearing 3| with a spherical closed upper end and a flange 32 at the bottom disposed against the bottom face of the central portion of the fan and held in position by a clip 33 above said central portion. This bearing is designed to t over the pin bearing I'I so that the heat from the bulb and the heat waves impinging upon the blades 28 will cause the shade to rotate in a given direction according to the angular position of the blades.

Each side of the shade or casing 23 is provided With an opening 34 which, while shown oval, may be of other desired geometrical outline. Arranged in back of each opening is a panel 35 of paper or other suitable translucent material shown corrugated and suitably glued or otherwise fastened to the inner faces of the sides of the shade at the ends 36 as well as at the top and bottom edges so as to entirely cover the opening Sli-and overlie the edges thereof. The alternate-or opposed faces of the corrugations are printed or otherwise produced with suitable sets of characters 3l and 38, parts of each character being printedorotherwise producedupon alternate or staggered walls of the corrugations facing in the same direction so that when viewed at different angles from vone direction, one of the characters will be visible and when viewed at di'fferent angles from the opposite direction, lthe other characters will be visible. These panels may be suitabh7 ornamented or colored andthe printing or characters are. preferably made of' contrasting colors so as to produce an attractive medium for advertising products or wares of certain manufacturersvisible to passersby when the lamp is placed in a conspicuous location. While the characters will be visible iny daylight without illumination, they will be rendered more attractive and visible at night'by the illumination of the panels, and theA projection of light through the same from the lamp or electric light bulb l5 constituting the illuminating means in the embodiment shown.

It may also be mentioned that while the imprinting of the characters on the panels and the corrugations thereof may .be effected in any suitable manner and sequence, these panels are preferably rst printed with the characters and then corrugated,the parts of at least two different characters being printed upon alternate divisions 39 and 4B ofthe panel running vertically and representing the opposed faces of the corrugations facing in opposite directions or in angular relation to each other at any desired degree of angle, and then corrugated alongthe lines of the divisions between these corrugations, as will be more readily apparent from Fig.-8 of the drawings. This provides an effective and practical method of producing the panels economically in quantities so that the advertising matter thereof may be changed as the occasionarises.

In Fig.. 9 of the drawings, .a modification is shown in which instead of Vindividualpanels for each side of the shade or casing fastened atA the margins thereof, a single vstrip may be employed for all three sides with intermediate portions 26a glued or otherwise securedto the corner or angular portions of the shade, so that a plurality of panels together with the Acharacters thereon may be producedat one time and then fastened in position overthe openings, after corrugating. In either instance, it will'be obvious that the primary embodiment of theinventioncomprises a wall having an opening with a panel in the opening of corrugated or similar cross-section and bearing characters of contrasting design thereon `in which divisional portions of the characters are produced upon spaced alternate' or staggered divisions of the panel. Thus, when the panel is corrugated, the portions of the different characters facing in the ysame -angular 'direction will be brought into alignment vs'o as to appear continuous in formation and viewed with attractive effect at different angles so that one character may be visible from one vside andthe other Acharacter from thel other side While both characters' will be visible in a direction normal toy the plane of the panel and the wallon which it is mounted.

While a heat lamp will fcause the shade to trated, the panel may be otherwise suitably corrugated in sinuous or wavy form with similar eect upon the display matter or characters thereon, but in either case, the opposite sides or outer exposed folds or sides of the corrugations bearing parts 'of the advertising display will be divided and 44,arranged upon alternate or staggered portions'f the face of the panel to give the same effect as heretofore described herein.

While I have illustrated and described the preferred forrn of construction for carrying my invention into effect, this is capable of variation and modification without departing from the spirit of the invention. I, therefore, do not wish to be limited to the precise details of construction set forth, but desire to avail myself of such variations and modifications as come within the scope of the appended claims.

Having thusy described my invention, what I claim as new and desire to secure by Letters Patent is:

l. In a display sign, a light impervious wall with an opening and a corrugated panel adapted to pass light therethrough mounted over the opening, alternate corrugations having different characters thereon visible at different angles and both being visible intermediately and means to mount said panel to move to different angular positions.

2. A display sign including an opaque wall with an opening and a panel to permit light to be vemitted therethrough in back of the opening having corrugations with alternate obverse portions thereof produced with different characters successively visible in the direction of reading, said wall and panel being mounted to move to present the characters to View from different directions. n

3. A display sign including an opaque wall with an opening and a panel in back of the opening having corrugations with alternate portions thereof produced with different characters alternately viewed from different angles, said panel being translucent and adapted to be illuminated from` the back, and said panel being adapted to ymove so as to present the characters from different angles of view.

4. As an article of manufacture, a display sign panel produced with spaced alternate portions thereof having contrasting characters adapted to appear continuous when the panel is rotated and means mounting said panel to tur-n to present vdifferent views to the observer.

5. As an article of manufacture, a display sign panel produced with spaced alternate portions thereof having thereon different characters, and the panel being corrugated along lines constituting the divisions between said spaced alternate portions whereby the characters will appear continuous and presented to view simultaneously Aat an angle substantially normal to the panel and independently at opposite yangles when the .panel .75

is rotated, and means to move the panel to present the indicia to View from different angles.

6. In a display sign, a wall having an opening, a translucent corrugated panel behind the opening, illuminating means behind the panel, and characters produced upon the panel adapted to be viewed from different angles, each character having portions produced upon spaced alternate and different corrugations of the panel, said wall being mounted to turn and provide with means for driving the same and the panel for View in different directions.

7. As an article of manufacture, a corrugated sign panel. of translucent material, and a plurality of characters arranged upon the panel, portions of the characters being alternately arranged upon spaced opposite faces of the corrugations to be viewed from different angles as continuous characters, and means mounting the panel to move so as to present the characters from a different angle of View.

8. In a display sign, a heat lamp having illuminating means, a shade adapted to rotate thereon and having sides With openings in front of the illuminating means, and panels over the openings through which light from the illuminating means is projected, said panels being corrugated and having characters produced upon faces of the corrugations so that different characters may be viewed from different angles and both visible from a position substantially normal to the planes of the panels.

9. In a display sign, a light excluding Wall khaving an opening, a corrugated light emitting panel for the opening having display matter thereon independently visible at different angles, appearing continuously when viewed at an angle substantially normal to the panel, said wall being mounted to move in a circular path so as to present the indicia from a different angle of view.

10. As an article of manufacture, a panel With characters printed on spaced alternate parts thereof and then corrugated so that all parts of each character will be read from the same angle,

different characters from different angles and al1 characters at points in between said angles, and combined to form a continuous combined character free of breaks when viewed at an angle, said panel having means to mount the same to turn.

1l. In a display sign, a movable opaque body constituting a display casing having an opening with a translucent corrugated panel over'the o-pening and bearing advertising matter upon the opposite sides of the corrugated faces thereof visible at different sides upon movement of the body at different angles means mounting the body and panel to turn and means for turning the same.

12. In a display sign, a heat lamp including a transparent chamber having illuminating means, a casing open at the bottom to t over the illuminating means and having a top with an opening over the top of the chamber, means to support the casing for rotation about the illuminating means, said casing having openings, and panels in back of the openings through Which light from the illuminating means is emitted, said panels being corrugated and having different characters produced upon opposite faces of the corrugations so that different characters may be viewed from opposite angles upon movement of the casing and both visible between said angles.

JOSEPH E. BIELSKII. 

